Notes of all the compulsory lectures of the course Social Media Marketing (CM2074 & CM2274) of the International Bachelor of Communication and Media. Includes all the lectures given by lecturer dr. Broussard in week 1-8: intro to SMM, social consumers, network structures and group influence in social media, marketing planning and strategy, social communities, social publishing, social entertainment & commerce
- IBCoM (International Bachelor Communication & Media) graduate at Erasmus University Rotterdam (EUR)
- Studying MSc UvA BA (Business Administration): Digital Marketing at University of Amsterdam (UvA)
+ notes of certain subjects at highschool (DUTCH/VWO/E&M)
communication as a social force communication ethics communication technologies and their impacts consumer behaviour and marketing action influencer marketing intercultural communication international and global communication international bachelor communication & media media systems in comparative perspective qualitative methods in media and communication social media marketing